Experience of a personal marketing campaign – the sequel
Of these, 72% have contributed positively with names of
individuals, companies or ideas on different channels to
navigate.
Here are the three positives so far:
1.
The feedback from past colleagues, clients and
suppliers is affirming.
2.
Positive conversations generate personal energy.
3.
Maintaining a prospects database & action
plan is critical.
It is a marketing campaign, except the
product is “me”.
Here are the three issues I am having to work around:
1.
The Executive Search market is, of course, largely
client and sector focused.
2.
The value of multi-sector experience is
discounted by recruiters.
3.
Consultant to corporate is a tough sell, even with
a great turnaround MD record.
What are the next steps?
1.
Analyse the feedback & generate a
prioritised list of 10-20 companies.
2.
Make calls to research these businesses.
3.
Identify the “hook” and call the CEO.
To align to my skill-set, what will these companies have in
common?
1.
The need to grow revenue, market share or
EBITDA.
2.
Those involved perceive that the business is
under performing.
3.
There is an immediate market challenge that
translates internally into a strategy-staff issue.
The owners of these businesses are typically looking for a
leader to:
1.
Energise a business, site or division to
increase their ROI.
2.
Positively influence strategic implementation,
staff morale and customer satisfaction.
3.
Keen to win new business, enter new markets and
compete successfully.
If you are in the middle of your own search then I hope this
helps.
It is all about creating great communication, action and
results in a competitive world.
Does this describe a business you love?
No comments:
Post a Comment