“By the time the competition figures it out, we will have
moved our commercial advantage on. You
see, many western companies see planning as an isolated activity and only share
with those impacted when they communicate the action plan. They lose the opportunity to gain fresh
perspective and buy-in. This results in misunderstanding, discord and
rejection. They are, of course, then
very good at hero management; correcting a problem they are the architects
of. This saps a team’s energy and
confidence.
Our planning culture is inclusive. We gather input from everyone. We deal with beliefs, assumptions, concerns
and aspirations early on. Acceptance is gained
before action starts, leading to greater role clarity and a shared desire to
achieve objectives.
In your cultures you leap to action without including others
in your planning activity. The planner assumes,
wrongly, that everyone will implement tasks the same way, whereas each
individual’s experience determines how they interpret information and choose to
behave. To align thinking and action,
you need to achieve buy-in while you plan, not just when you implement.
It will take Western companies too long to learn this lesson
and adopt inclusive communication throughout their planning process.”
Over the intervening years I have seen this prophecy cause
many to stumble. This is why we introduce “Future Conference”
as an energising event to quickly gain buy-in from board members, management,
staff, customers and suppliers. It saves
time and money by avoiding costly mistakes.
Apollo would be glad to know that this also heals.
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